Webinar on ecocide law for business leaders. May 31, 8 am CET.

The foreground consists of a moss-covered stone. In the lensball you can see the background, which consists of a beautiful meadow with lush trees and an old castle ruin.

“I had spent 15 years looking for something that could change the system of the global economy and this beautiful idea does that.”

~ Jonas Roupé, former head of strategy and business intelligence at Ericsson.


“We do have the solutions. We have to implement them. Being a company and taking the first step, worrying that all the competitors won’t do it, and having then an advantage in cost and margins and so forth – we can get rid of that.”

~ Eva Karlsson, CEO Houdini Sportswear.


“…our circular principles for designing products, it doesn’t limit us, it’s an environment where innovation thrives, and the designer thrives, so we find new solutions, we find new opportunities as well, so it’s not only doing less damage, but actually evolving to a much smarter way of doing business.”

~ Eva Karlsson, CEO Houdini Sportswear.


It’s time to change the rules. Join Eva Karlsson, CEO of Houdini Sportswear, and Jonas Roupé, former head of strategy and business intelligence at Ericsson, to find out more about what ecocide law is and why it is essential to regenerative and sustainable business.

Ecocide – mass damage and destruction of ecosystems – is destroying nature on which we all depend. There is currently no effective way to stop it, but fast approaching is legislation to make it an international crime, to the benefit of people and planet, as well as green businesses.

The simple and straight-forward step of adding ecocide law to the Rome Statute redirects the flow of investments towards sustainable businesses. By requiring care in the process of extracting raw materials, it powers the shift to a circular economy. By protecting carbon sinks, it reduces climate related risks. By holding decision-makers accountable, it stops many potentially ecocidal activities at the planning stage.

CEOs committed to regenerative business welcome it, because it sets a guardrail for business activities, as well as benefiting fair competition.

What will this law accomplish? How will it impact and improve business in practical terms?

Join us for 40 minutes on May 31st, at 8.00-8.40 CET and find out more.

Moderated by Merja Metell Suomalainen, Senior Advisor & Partner, Comma.

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Scania, SPP, Swedbank, The Swedish Recycling Industries’ Association, TCO (Swedish Confederation of Professional Employees), Svenskt Näringsliv (Confederation of Swedish Enterprise) – representatives discuss the pros and cons of international ecocide law from a business and employee perspective.

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Business support for ecocide law is snowballing. Ecocide Law Alliance welcomes Kivra!

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“Ecocide is a form of self-destruction – a breakdown of our shared future. Supporting legislation against ecocide is a no-brainer,” says Maria Erdmann, CEO of GodEl (GoodCause Foundation).

Business leader op-ed: Bring Environmental Criminals to Justice

In an op-ed published by Aktuell Hållbarhet on Earth Day, April 22nd, business leaders urge the government to take a stand on ecocide law, and to advocate internationally so that mass environmental destruction becomes a criminal offence with global reach.

Swedish Recycling Industries’ Association

“Ecocide legislation feels like an obvious step,” says Ellen Einebrant, CEO of the Swedish Recycling Industries’ Association. Read more.