Webinar on ecocide law for business leaders. May 31, 8 am CET.

“I had spent 15 years looking for something that could change the system of the global economy and this beautiful idea does that.”

~ Jonas Roupé, former head of strategy and business intelligence at Ericsson.


“We do have the solutions. We have to implement them. Being a company and taking the first step, worrying that all the competitors won’t do it, and having then an advantage in cost and margins and so forth – we can get rid of that.”

~ Eva Karlsson, CEO Houdini Sportswear.


“…our circular principles for designing products, it doesn’t limit us, it’s an environment where innovation thrives, and the designer thrives, so we find new solutions, we find new opportunities as well, so it’s not only doing less damage, but actually evolving to a much smarter way of doing business.”

~ Eva Karlsson, CEO Houdini Sportswear.


It’s time to change the rules. Join Eva Karlsson, CEO of Houdini Sportswear, and Jonas Roupé, former head of strategy and business intelligence at Ericsson, to find out more about what ecocide law is and why it is essential to regenerative and sustainable business.

Ecocide – mass damage and destruction of ecosystems – is destroying nature on which we all depend. There is currently no effective way to stop it, but fast approaching is legislation to make it an international crime, to the benefit of people and planet, as well as green businesses.

The simple and straight-forward step of adding ecocide law to the Rome Statute redirects the flow of investments towards sustainable businesses. By requiring care in the process of extracting raw materials, it powers the shift to a circular economy. By protecting carbon sinks, it reduces climate related risks. By holding decision-makers accountable, it stops many potentially ecocidal activities at the planning stage.

CEOs committed to regenerative business welcome it, because it sets a guardrail for business activities, as well as benefiting fair competition.

What will this law accomplish? How will it impact and improve business in practical terms?

Join us for 40 minutes on May 31st, at 8.00-8.40 CET and find out more.

Moderated by Merja Metell Suomalainen, Senior Advisor & Partner, Comma.

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Ecocide Law Alliance is an foundation with the purpose to work for the introduction of the crime of ecocide in the Rome Statute of the International Criminal Court.

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